Inside The Invester Brain Investor Kesay Sochta Hai?

Yeh ek aisi kitab hai jo sarmaya kari ke nafsiyati pehluon ko gehrai se bayan karti hai. Yeh kitab is baat par roshni dalti hai ke maliyati mandiyon mein kamyabi sirf maloomat ya tajurbe par munhasir nahin hoti, balkeh iska taalluq insani dimagh, jazbaat aur faisla saazi ke andaz se bhi hota hai.

Kitab mein musannif wazahat karte hain ke sarmaya kar aksar khauf, lalach, had se zyada aitimad (overconfidence), nuqsan ke khauf aur hujoom ki pairwi (herd mentality) ki wajah se ghalat faislay karte hain.

In rawaiyon ko jadeed Neuroscience, Behavioral Finance aur Psychology ki roshni mein samjhaya gaya hai taa ke qareen apne zehni rujhanat ko pehchan saken aur zyada moassar aur behtar sarmaya kari kar saken.